Professional Certificate in Mastering Google Ads Optimization

Name: Professional Certificate in Mastering Google Ads Optimization
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The Professional Certificate in Mastering Google Ads Optimization is a comprehensive course designed to equip learners with the essential skills needed to excel in digital marketing. This program focuses on Google Ads, a critical tool in the industry, and covers various aspects such as search, display, and video advertising.

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AboutThisCourse

With the increasing demand for digital marketing professionals, this certification is vital for career advancement. According to a report by Burning Glass Technologies, job postings requiring Google Ads skills have grown by 29% over the past two years. By mastering Google Ads optimization, learners can help businesses improve their online visibility, drive more traffic, and increase revenue. This course provides hands-on experience and actionable strategies, enabling learners to create and optimize effective Google Ads campaigns. By the end of this program, learners will have a solid understanding of Google Ads and the necessary skills to succeed in this high-growth field.

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CourseDetails

• Unit 1: Introduction to Google Ads Optimization
• Unit 2: Google Ads Account Structure and Setup
• Unit 3: Keyword Research and Selection for Google Ads
• Unit 4: Crafting High-Performing Google Ads Text
• Unit 5: Google Ads Bidding Strategies and Optimization
• Unit 6: Understanding and Analyzing Google Ads Metrics
• Unit 7: Ad Extensions and Their Impact on Performance
• Unit 8: Google Ads Display Network and Video Campaigns
• Unit 9: Advanced Google Ads Features and Best Practices
• Unit 10: Continuous Optimization and Testing in Google Ads

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN MASTERING GOOGLE ADS OPTIMIZATION

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London School of International Business (LSIB)

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05 May 2025

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