Global Certificate in Google Ads Performance Excellence

Name: Global Certificate in Google Ads Performance Excellence
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The Global Certificate in Google Ads Performance Excellence is a comprehensive course designed to provide learners with the essential skills needed to excel in digital advertising. This certificate program focuses on Google Ads, the most widely used advertising platform globally, making it highly relevant in today's digital-first world.

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AboutThisCourse

The course covers various aspects of Google Ads, including search, display, video, shopping, and app advertising. By completing this course, learners will gain a deep understanding of how to create, manage, and optimize successful Google Ads campaigns. As businesses continue to invest in digital advertising, the demand for skilled professionals in this field is rapidly growing. This course equips learners with the necessary skills to advance their careers in digital marketing and advertising, providing them with a competitive edge in the job market.

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CourseDetails

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Unit 1: Google Ads Basics
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Unit 2: Google Ads Account Structure
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Unit 3: Keyword Research and Selection
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Unit 4: Creating Effective Ad Copy
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Unit 5: Ad Extensions and Their Benefits
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Unit 6: Google Ads Bidding Strategies
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Unit 7: Conversion Tracking and Optimization
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Unit 8: Google Ads Display Network
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Unit 9: Google Ads Video Campaigns
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Unit 10: Google Ads Analytics and Reporting

CareerPath

In the UK, the job market is booming for digital advertising professionals, especially those specializing in Google Ads. The demand for skilled Google Ads professionals has led to an increase in job opportunities and competitive salary ranges. Here are some roles that are in high demand in the industry and their respective percentages in the job market: 1. **PPC Specialist (45%)** - As a PPC specialist, you will be responsible for managing and optimizing pay-per-click campaigns for businesses to drive traffic, leads, and sales. 2. **Digital Marketing Manager (30%)** - In this role, you will oversee all aspects of a company's digital marketing strategy, including Google Ads campaigns, SEO, content marketing, and social media. 3. **SEO Specialist (15%)** - An SEO specialist focuses on optimizing websites and content to improve organic search rankings and drive more traffic from search engines like Google. 4. **Google Ads Consultant (10%)** - As a Google Ads consultant, you will work with businesses to provide strategic guidance on their Google Ads campaigns and help them achieve their marketing goals. By gaining a Global Certificate in Google Ads Performance Excellence, you can develop the skills and knowledge needed to excel in these roles and take advantage of the growing demand for Google Ads professionals in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN GOOGLE ADS PERFORMANCE EXCELLENCE

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London School of International Business (LSIB)

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05 May 2025

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