Certificate in IGTV: Mobile-First Marketing

Name: Certificate in IGTV: Mobile-First Marketing
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The Certificate in IGTV: Mobile-First Marketing is a comprehensive course designed to empower learners with the skills required to excel in mobile-centric marketing. This course emphasizes the importance of IGTV, a platform that offers immense potential for businesses seeking to reach their target audience in a mobile-centric world.

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AboutThisCourse

With over 1 billion monthly active users on Instagram, there is a high industry demand for professionals with the ability to create engaging IGTV content. This course equips learners with essential skills to meet this demand, covering topics such as content strategy, video production, and analytics. By completing this course, learners will not only be able to create compelling IGTV content but also demonstrate their proficiency in mobile-first marketing. This will open up new career opportunities and enable professionals to stay ahead in an ever-evolving digital landscape.

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CourseDetails

• Unit 1: Introduction to IGTV & Mobile-First Marketing
• Unit 2: Setting Up & Optimizing IGTV for Business
• Unit 3: Creating Engaging IGTV Content
• Unit 4: Best Practices for IGTV Video Production
• Unit 5: Leveraging Instagram Stories to Promote IGTV Content
• Unit 6: Analyzing IGTV Performance Metrics
• Unit 7: Integrating IGTV with Cross-Channel Marketing Strategies
• Unit 8: Case Studies: Successful IGTV Marketing Campaigns
• Unit 9: Future Trends in IGTV & Mobile-First Marketing
• Unit 10: Ethics & Brand Safety in IGTV Marketing

CareerPath

The **Certificate in IGTV: Mobile-First Marketing** is a valuable credential for professionals looking to excel in the ever-evolving digital marketing landscape in the UK. With the increasing demand for mobile-first content, IGTV (Instagram TV) has become a crucial platform for businesses to reach their target audience. This certificate programme equips learners with the essential skills to develop, implement, and analyse effective IGTV marketing strategies, including content creation, analytics, monetisation, and influencer marketing. As per the latest industry trends, the demand for professionals with IGTV-specific skills is on the rise. Here's a quick look at the current skill demand in the UK through a 3D pie chart: - IGTV Strategy: 65% of companies in the UK are looking for professionals with a solid understanding of IGTV strategy implementation. - Content Creation: As mobile-first marketing gains traction, 70% of businesses in the UK require skilled content creators with a focus on IGTV. - Analytics for IGTV: Understanding the impact of IGTV marketing campaigns is essential, making analytics expertise highly sought after (55%). - Monetisation of IGTV: Navigating the monetisation opportunities on IGTV is in demand, with 45% of UK businesses seeking professionals with this skill. - Influencer Marketing on IGTV: With influencer marketing playing a significant role in the success of IGTV campaigns, 58% of UK companies are looking for expertise in this area.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN IGTV: MOBILE-FIRST MARKETING

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London School of International Business (LSIB)

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05 May 2025

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