Executive Development Programme Retail Customer Relationship Management

Name: Executive Development Programme Retail Customer Relationship Management
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The Executive Development Programme in Retail Customer Relationship Management is a certificate course designed to empower professionals with the essential skills required for effective customer relationship management in the retail industry. This programme highlights the importance of understanding customer needs, preferences, and behavior, and using this knowledge to drive sales and improve customer satisfaction.

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AboutThisCourse

With the rapid growth of the retail industry, there is a high demand for professionals who can manage customer relationships effectively. This course equips learners with the skills to build and maintain long-term relationships with customers, increase customer loyalty, and drive business growth. Learners will gain a deep understanding of customer relationship management strategies, tools, and techniques, and learn how to apply these in real-world retail scenarios. By completing this course, learners will be well-prepared to take on leadership roles in retail customer relationship management, and will have the skills and knowledge needed to drive success in this critical area of the retail industry. This course is an excellent investment in your career advancement and will provide you with the competitive edge you need to succeed in the retail industry.

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CourseDetails

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CRM Strategy in Retail
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Retail Customer Segmentation
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Customer Value Management
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Customer Lifecycle Management
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Multi-Channel Customer Engagement
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Data-Driven Decision Making
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Personalization in Retail CRM
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Measuring CRM Success in Retail
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Ethics and Privacy in Retail CRM

CareerPath

The Executive Development Programme Retail Customer Relationship Management focuses on essential job market trends, salary ranges, and skill demand. This section will delve into the skills required to excel in this competitive industry. 1. Customer Relationship Management (CRM): With 45% of the demand, CRM skills are crucial for executives in retail. These professionals must understand the importance of fostering customer loyalty and delivering exceptional service. 2. Data Analysis: In the digital age, data analysis is vital for making informed decisions. As retailers collect vast amounts of customer data, retail executives need to analyze and interpret this information to optimize marketing strategies, sales, and customer experiences. 3. Digital Marketing: Retail executives must be well-versed in digital marketing channels, such as social media, email, and search engine optimization. With 15% of the demand, these skills help organisations target customers effectively and build brand awareness. 4. Retail Operations: Retail operations involve managing day-to-day store activities, such as inventory management, visual merchandising, and staff scheduling. Although it accounts for 10% of the demand, a strong understanding of retail operations is necessary for overall success in the industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME RETAIL CUSTOMER RELATIONSHIP MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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