Executive Development Programme in Google Ads & Future Trends

Name: Executive Development Programme in Google Ads & Future Trends
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The Executive Development Programme in Google Ads & Future Trends certificate course is a comprehensive program designed to equip learners with advanced skills in Google Ads and stay updated with the latest industry trends. This course emphasizes the importance of data-driven decision making, strategic planning, and creative problem solving in digital advertising.

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AboutThisCourse

With the increasing demand for digital marketing experts, this course is essential for professionals looking to advance their careers in the industry. The course covers a wide range of topics, including Google Ads fundamentals, display and video advertising, search engine marketing, and analytics. Learners will also gain insights into future trends in digital marketing and how to leverage them to drive business growth. By the end of the course, learners will have a deep understanding of Google Ads and be able to create and manage effective advertising campaigns. They will also be equipped with the skills to stay ahead of the curve in the rapidly evolving digital marketing landscape.

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CourseDetails

• Google Ads Fundamentals: Understanding the basics of Google Ads, including account structure, campaign setup, and keyword research.
• Google Ads Display Network: Learning how to create and manage display ads, including image ads and rich media ads.
• Google Ads Search Advertising: Diving into the best practices for search ads, including ad copywriting, bid management, and ad extensions.
• Google Ads Video Advertising: Exploring the opportunities for video ads on YouTube and other Google properties.
• Google Analytics for Google Ads: Integrating Google Analytics with Google Ads to track and measure campaign performance.
• Remarketing with Google Ads: Using remarketing lists to target users who have previously interacted with a website or mobile app.
• Google Ads Automation: Leveraging automated rules and scripts to improve campaign efficiency and results.
• Future Trends in Google Ads: Staying ahead of the curve with emerging trends and best practices in Google Ads, including automation, machine learning, and voice search.

Note: This list is not exhaustive and can be customized based on the specific needs and goals of the Executive Development Programme.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN GOOGLE ADS & FUTURE TRENDS

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London School of International Business (LSIB)

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05 May 2025

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