Global Certificate Media Planning for Agencies

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The Global Certificate in Media Planning for Agencies is a comprehensive course designed to provide learners with essential skills in media planning. This course is vital in an industry where media planning plays a critical role in successful marketing campaigns.

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AboutThisCourse

According to the Bureau of Labor Statistics, employment of advertising, promotions, and marketing managers is projected to grow 10% from 2020 to 2030, much faster than the average for all occupations. By enrolling in this course, learners will gain a deep understanding of media planning principles and strategies, enabling them to create effective media campaigns that deliver results. The course covers various topics, including audience analysis, media channel selection, budget allocation, campaign measurement, and optimization. Upon completion, learners will be equipped with the skills and knowledge required to advance their careers in media planning and advertising.

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CourseDetails

• Media Planning Fundamentals: Understanding the basics of media planning, including the role of media planners, the media planning process, and key concepts such as reach, frequency, and target audience.
• Market Research and Audience Segmentation: Learning how to conduct market research, analyze consumer data, and segment audiences to develop effective media strategies.
• Media Channels and Platforms: Exploring various media channels and platforms, such as television, radio, print, out-of-home, digital, and social media, and their respective strengths, weaknesses, and best practices.
• Media Buying and Negotiation: Understanding how to negotiate and purchase media inventory, including the basics of rate cards, audience delivery guarantees, and added-value opportunities.
• Campaign Measurement and Optimization: Learning how to measure and analyze campaign performance, identify trends, and optimize media plans based on data insights.
• Cross-Channel Integration: Understanding how to develop cross-channel media strategies that leverage the strengths of various media channels and platforms to deliver a consistent and compelling brand message.
• Multicultural Media Planning: Exploring the unique considerations and best practices for developing media plans that reach and resonate with diverse and multicultural audiences.
• Ethical Considerations in Media Planning: Understanding the ethical considerations and guidelines that govern media planning, including issues related to transparency, privacy, and diversity.
• Emerging Trends and Innovations: Staying up-to-date with the latest trends and innovations in media planning, including the rise of programmatic advertising, artificial intelligence, and virtual reality.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE MEDIA PLANNING FOR AGENCIES
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London School of International Business (LSIB)
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05 May 2025
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