Certificate in UK Marketing Portfolio: Search Engine Marketing

Name: Certificate in UK Marketing Portfolio: Search Engine Marketing
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The Certificate in UK Marketing Portfolio: Search Engine Marketing is a valuable course that focuses on optimizing online visibility through search engines. This certification is essential in today's digital age, where businesses increasingly rely on online presence to reach customers.

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AboutThisCourse

The course covers critical areas such as Pay-Per-Click (PPC) advertising, search engine optimization (SEO), and web analytics. These skills are in high demand across industries, making this course a smart investment for career advancement. Learners will gain practical skills in managing PPC campaigns, optimizing website structure for SEO, and interpreting web analytics data. They will also learn about the latest trends and best practices in search engine marketing. Upon completion, learners will be equipped with the essential skills needed to drive online traffic, improve search engine rankings, and increase digital marketing ROI. In summary, this course is a crucial step towards staying competitive in the digital marketing landscape, providing learners with the skills and knowledge needed to succeed in this high-growth field.

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CourseDetails

• Understanding Search Engine Marketing (SEM)
• Keyword Research and Analysis for SEM
• Introduction to Google Ads and Pay-Per-Click (PPC) Advertising
• Creating Effective Ad Copy and Call-to-Actions
• Setting Up and Optimizing Google Ads Campaigns
• Understanding Quality Score and Its Impact on SEM
• Tracking and Measuring SEM Performance with Google Analytics
• Advanced SEM Strategies: Remarketing, Audience Targeting, and Automation
• Ethical Considerations in SEM and Avoiding Common Pitfalls

CareerPath

In the UK, Search Engine Marketing (SEM) has emerged as a critical component of digital marketing strategies. The demand for SEM professionals is on the rise, with various roles available in the market. This section features a 3D pie chart to provide a visual representation of the current trends in the UK SEM job market. The chart below highlights the percentage distribution of four prominent SEM roles in the UK. These roles are SEM Manager, SEM Specialist, SEM Analyst, and SEM Coordinator. The data reflects the growing need for SEM expertise across industries. As a professional seeking a career in SEM, understanding the job market trends is essential to identify suitable opportunities and stay competitive. This 3D pie chart offers valuable insights into the distribution of SEM roles, allowing you to make informed decisions about your career path. The chart is built using Google Charts, a powerful data visualization tool that offers versatility and responsiveness across different screen sizes. The chart's width is set to 100%, ensuring it adapts to the layout of various devices, while the height is set to 400px for optimal viewing. Stay updated on the UK SEM job market trends with this interactive 3D pie chart, and explore the opportunities available in this growing field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN UK MARKETING PORTFOLIO: SEARCH ENGINE MARKETING

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London School of International Business (LSIB)

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05 May 2025

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