Executive Development Programme in Targeted Marketing Leadership

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The Executive Development Programme in Targeted Marketing Leadership certificate course is a comprehensive program designed to empower marketing professionals with advanced skills in data-driven marketing strategies. This course emphasizes the importance of leveraging customer insights, big data, and AI technologies to drive successful marketing campaigns.

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AboutThisCourse

With industry demand for marketing leaders who can effectively navigate the digital landscape at an all-time high, this program is essential for career advancement.Throughout the course, learners will gain hands-on experience in developing and implementing targeted marketing strategies, measuring campaign performance, and optimizing customer engagement. By the end of the program, learners will have a deep understanding of the latest marketing trends, tools, and techniques, making them highly valuable to organizations seeking to stay ahead of the competition. Overall, this certificate course is an excellent investment for marketing professionals looking to take their careers to the next level.

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CourseDetails

• Targeted Marketing Strategy: Understanding the principles and best practices of targeted marketing, including market segmentation, targeting, and positioning.
• Customer Analytics: Utilizing data analysis techniques to understand customer behavior, preferences, and needs.
• Marketing Technology: Exploring the latest marketing technology tools and platforms for targeted marketing, including marketing automation and CRM systems.
• Personalization: Developing strategies for personalized marketing communications and experiences across channels.
• Multi-Channel Marketing: Designing integrated marketing campaigns across multiple channels, including email, social media, mobile, and web.
• Data-Driven Decision Making: Making informed marketing decisions based on data analysis and performance metrics.
• Marketing Performance Metrics: Measuring and evaluating the effectiveness of targeted marketing campaigns using key performance indicators (KPIs) and metrics.
• Leadership and Team Management: Building and managing high-performing marketing teams, including leadership skills, team dynamics, and talent development.
• Innovation and Creativity: Fostering a culture of innovation and creativity in marketing, including ideation techniques, prototyping, and testing.
• Ethics and Compliance: Ensuring marketing practices are ethical, legal, and compliant with industry regulations and standards.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN TARGETED MARKETING LEADERSHIP
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London School of International Business (LSIB)
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05 May 2025
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