Executive Development Programme in Targeting & Personalization

Name: Executive Development Programme in Targeting & Personalization
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Executive Development Programme in Targeting & Personalization: a certificate course addressing the growing industry demand for data-driven marketing strategies. This programme equips learners with essential skills to excel in personalization techniques, driving customer engagement and maximizing marketing ROI.

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AboutThisCourse

With a focus on leveraging AI and machine learning, it covers segmentation, customer journey mapping, and attribution modeling. Learners gain a competitive edge, developing the ability to deliver tailored experiences and optimize campaigns for diverse customer segments. Stand out in the modern marketing landscape, harnessing data to drive impactful and relevant customer interactions.

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CourseDetails

• Unit 1: Introduction to Targeting & Personalization in Modern Marketing
• Unit 2: Understanding Customer Segmentation and Profiling
• Unit 3: Personalization Strategies for Multi-Channel Marketing Campaigns
• Unit 4: Data-Driven Decision Making for Targeted Marketing
• Unit 5: Leveraging AI and Machine Learning in Personalization
• Unit 6: Customer Value Analysis and Lifetime Value Management
• Unit 7: Crafting Personalized Content and Messaging
• Unit 8: Measuring Success through Personalization Metrics
• Unit 9: Navigating Data Privacy and Security in Personalization
• Unit 10: Building a Culture of Customer-Centricity in Organizations

CareerPath

The **Executive Development Programme in Targeting & Personalization** features a 3D pie chart that highlights relevant industry statistics such as job market trends, salary ranges, or skill demand in the UK. This interactive chart visually represents the demand for specific roles to provide valuable insights for professionals seeking to advance their careers in this competitive field. The primary roles presented in the chart, including Digital Marketing Manager, CRM & Personalization Specialist, Data Scientist, Marketing Automation Specialist, and Customer Insight Analyst, are essential in today's data-driven marketing landscape. The chart's transparent background and responsive design ensure an engaging user experience across various screen sizes. Confidently navigate the ever-evolving world of personalization and targeted marketing with the Executive Development Programme. Delve deeper into the critical competencies required for each role, and capitalize on the opportunities presented by this dynamic industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN TARGETING & PERSONALIZATION

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London School of International Business (LSIB)

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05 May 2025

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