Certificate in Behavioral Marketing and Customer Journey

Name: Certificate in Behavioral Marketing and Customer Journey
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The Certificate in Behavioral Marketing and Customer Journey is a comprehensive course designed to equip learners with essential skills in understanding customer behavior and optimizing the customer journey. This course highlights the importance of behavioral marketing, which focuses on the psychological aspects of customer interactions, enabling businesses to create personalized and effective marketing strategies.

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AboutThisCourse

In today's data-driven world, behavioral marketing has become increasingly important, with companies seeking professionals who can analyze customer data, predict behavior, and create impactful marketing campaigns. By enrolling in this course, learners will gain a competitive edge, as they will be exposed to industry-leading techniques and tools to analyze customer behavior, map the customer journey, and make data-driven decisions. This course is ideal for marketing professionals, business analysts, product managers, and anyone interested in pursuing a career in behavioral marketing or customer experience management. By completing this course, learners will be well-equipped with the skills and knowledge needed to advance their careers and make meaningful contributions to their organizations.

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CourseDetails

• Understanding Behavioral Marketing: An Introduction
• Primary and Secondary Customer Segmentation
• Psychology of Consumer Behavior
• Personalization Strategies in Behavioral Marketing
• Data Analysis for Customer Journey Mapping
• Trigger-Based Marketing and Automation
• Behavioral Marketing Channels and Tactics
• Optimizing Customer Journey for Conversions
• Measuring Success in Behavioral Marketing

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN BEHAVIORAL MARKETING AND CUSTOMER JOURNEY

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London School of International Business (LSIB)

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05 May 2025

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