Advanced Certificate in Facebook Ads: Data-Driven Optimization

Name: Advanced Certificate in Facebook Ads: Data-Driven Optimization
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The Advanced Certificate in Facebook Ads: Data-Driven Optimization is a comprehensive course designed to equip learners with the skills needed to excel in Facebook advertising. This certification emphasizes data-driven strategies, ensuring that students can optimize ads for maximum impact.

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AboutThisCourse

In today's digital age, businesses increasingly rely on social media advertising to reach their target audiences. As a result, there is significant industry demand for professionals who can effectively create and manage Facebook ad campaigns. By completing this course, learners will gain essential skills in Facebook ad planning, execution, and analysis. They will also learn how to leverage advanced features such as custom audiences, lookalike audiences, and the Facebook pixel to improve ad performance. These skills are highly valued in the job market and can lead to career advancement opportunities in various industries.

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CourseDetails

• Facebook Ads Manager: An in-depth look at the interface and features of Facebook Ads Manager, focusing on data-driven optimization tools.
• Facebook Pixel Setup and Tracking: Learn how to properly install and utilize the Facebook pixel to gather essential data for ad optimization.
• Custom Audiences and Lookalike Audiences: Discover the power of using custom and lookalike audiences to target your ads more effectively.
• Advanced Targeting Options: Explore advanced targeting features, such as detailed targeting, connection targeting, and retargeting.
• Facebook Ad Placements: Understand the various ad placements available on Facebook, Instagram, Audience Network, and Messenger and how to optimize ad delivery.
• Ad Objectives and Bid Strategies: Dive into the various ad objectives and bid strategies offered by Facebook and how to use them to improve ad performance.
• Dynamic Ads: Learn how to create and optimize dynamic ads to showcase the right products to the right people at the right time.
• Facebook Attribution Modeling: Understand and implement advanced attribution modeling to better measure the effectiveness of your ad campaigns.
• A/B Testing and Campaign Experimentation: Master the art of A/B testing and experimentation to identify successful ad strategies and optimize campaign performance.

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ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN FACEBOOK ADS: DATA-DRIVEN OPTIMIZATION

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London School of International Business (LSIB)

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05 May 2025

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