Executive Development Programme in Brand Portfolio Management: Leading with Impact

Name: Executive Development Programme in Brand Portfolio Management: Leading with Impact
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The Executive Development Programme in Brand Portfolio Management: Leading with Impact is a certificate course designed to empower professionals with the ability to manage and optimize brand portfolios effectively. In today's fast-paced business environment, the importance of brand portfolio management cannot be overstated.

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AboutThisCourse

This course provides learners with the necessary skills to lead with impact, drive growth, and create value for their organizations. With increasing demand for experts who can successfully manage brand portfolios, this course is an excellent opportunity for professionals looking to advance their careers. The programme equips learners with essential skills such as brand strategy, brand valuation, and brand architecture. By completing this course, learners will be able to demonstrate their ability to lead and manage brand portfolio initiatives, making them highly valuable to employers in various industries.

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CourseDetails

• Brand Strategy and Positioning
• Portfolio Management: Key Concepts and Frameworks
• Analyzing and Segmenting Markets for Brand Portfolio
• Product Lifecycle Management in Brand Portfolio
• Building and Managing Strong Brands within a Portfolio
• Optimizing Brand Portfolio: Allocation, Pricing, and Promotion Strategies
• Mergers, Acquisitions, and Divestitures in Brand Portfolio Management
• Metrics and Analytics for Brand Portfolio Performance
• Leading with Impact: Developing Executive Presence and Influence
• Change Management and Innovation in Brand Portfolio Management

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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ComplementaryFormalQualifications

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND PORTFOLIO MANAGEMENT: LEADING WITH IMPACT

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London School of International Business (LSIB)

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05 May 2025

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