Professional Certificate in Content Strategy: Strategic Planning
-- ViewingNowThe Professional Certificate in Content Strategy: Strategic Planning is a comprehensive course that empowers learners with the essential skills needed to excel in content strategy and digital marketing. In today's digital age, content strategy has become a critical component of business success, with 91% of B2B marketers using content marketing to reach their audiences (Content Marketing Institute, 2021).
4.927+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
AboutThisCourse
HundredPercentOnline
LearnFromAnywhere
ShareableCertificate
AddToLinkedIn
TwoMonthsToComplete
AtTwoThreeHoursAWeek
StartAnytime
NoWaitingPeriod
CourseDetails
โข Content Strategy Fundamentals: Understanding the basics of content strategy, its role in marketing, and how it impacts business goals.
โข Audience Research and Analysis: Identifying and understanding the target audience, their needs, and preferences.
โข Competitive Analysis: Evaluating competitors' content strategies to inform and improve your own.
โข Content Planning and Development: Creating a content calendar, defining workflows, and developing content that aligns with business goals.
โข Content Distribution and Promotion: Strategies for amplifying content, increasing reach, and driving engagement.
โข Content Measurement and Analysis: Defining key performance indicators (KPIs), tracking performance, and making data-driven decisions.
โข Content Optimization: Techniques for improving content visibility, usability, and effectiveness.
โข Content ROI and Budgeting: Measuring the return on investment (ROI) of content marketing efforts and managing budgets effectively.
โข Content Ethics and Compliance: Ensuring content adheres to legal and ethical standards, including privacy, accessibility, and intellectual property rights.
CareerPath
EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
NoPriorQualifications
CourseStatus
CourseProvidesPractical
- NotAccreditedRecognized
- NotRegulatedAuthorized
- ComplementaryFormalQualifications
ReceiveCertificateCompletion
WhyPeopleChooseUs
LoadingReviews
FrequentlyAskedQuestions
CourseFee
- ThreeFourHoursPerWeek
- EarlyCertificateDelivery
- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
- RegularCertificateDelivery
- OpenEnrollmentStartAnytime
- FullCourseAccess
- DigitalCertificate
- CourseMaterials
GetCourseInformation
EarnCareerCertificate