Advanced Certificate in Google Analytics Fundamentals

Name: Advanced Certificate in Google Analytics Fundamentals
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The Advanced Certificate in Google Analytics Fundamentals is a comprehensive course that provides learners with in-depth knowledge and skills in Google Analytics. This certification course is crucial in today's digital age, where data-driven decision making is essential for business success.

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AboutThisCourse

With the increasing demand for digital marketing professionals, this course is an excellent way to enhance one's career prospects. Learners will gain expertise in measuring website traffic, understanding user behavior, and optimizing digital marketing campaigns using Google Analytics. The course covers advanced topics such as setting up and tracking conversion goals, configuring and using advanced segments, and analyzing multi-channel funnels. Upon completion, learners will be equipped with the essential skills required to excel in digital marketing analytics and gain a competitive edge in their careers.

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CourseDetails

• Unit 1: Introduction to Google Analytics
• Unit 2: Setting Up Google Analytics Account
• Unit 3: Understanding Basic Analytics Reports
• Unit 4: Tracking User Behavior with Events and Goals
• Unit 5: Utilizing Google Analytics Audiences
• Unit 6: Analyzing Traffic Sources and Referrals
• Unit 7: Implementing and Using Google Analytics Tracking Codes
• Unit 8: Advanced Segmentation Techniques
• Unit 9: Integrating Google Analytics with Google Ads
• Unit 10: Advanced Google Analytics Features and Tools

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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ADVANCED CERTIFICATE IN GOOGLE ANALYTICS FUNDAMENTALS

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London School of International Business (LSIB)

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05 May 2025

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