Professional Certificate in Packaging Design and Customer Journey Mapping

Name: Professional Certificate in Packaging Design and Customer Journey Mapping
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The Professional Certificate in Packaging Design and Customer Journey Mapping is a comprehensive course that equips learners with essential skills for career advancement in the design industry. This course emphasizes the importance of packaging design and customer journey mapping in creating seamless and engaging user experiences.

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AboutThisCourse

With the growing demand for user-centered design, understanding the customer journey and creating effective packaging designs have become critical skills for designers. This course teaches learners how to apply design thinking principles to packaging design, conduct customer research, prototype and test packaging designs, and map customer journeys to identify opportunities for improvement. By completing this course, learners will gain a competitive edge in the job market and be able to demonstrate their ability to design effective packaging solutions that enhance the customer experience. This course is ideal for designers, product managers, and marketing professionals who want to expand their skillset and advance their careers in the design industry.

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CourseDetails

• Fundamentals of Packaging Design: An introduction to packaging design principles, materials, and technologies. This unit covers the basics of packaging design, including material selection, structural design, and graphics.
• Customer Journey Mapping: This unit explores the concept of customer journey mapping, its benefits, and how it can be used to improve the customer experience. Participants will learn how to create a customer journey map and use it to identify pain points and opportunities for improvement.
• Packaging Design for E-commerce: This unit focuses on the unique challenges and opportunities of packaging design for e-commerce. Participants will learn about packaging design considerations for shipping, handling, and online presentation.
• Sustainable Packaging Design: This unit covers the importance of sustainability in packaging design and how to create environmentally-friendly packaging solutions. Participants will learn about sustainable materials, design principles, and end-of-life considerations.
• User Experience (UX) Design for Packaging: This unit explores the intersection of packaging design and user experience design. Participants will learn how to create packaging that enhances the user experience and builds brand loyalty.
• Packaging Design Trends and Innovations: This unit covers the latest trends and innovations in packaging design, including smart packaging, interactive packaging, and sustainable packaging solutions.
• Prototyping and Testing in Packaging Design: This unit covers the importance of prototyping and testing in packaging design. Participants will learn how to create and test packaging prototypes to ensure functionality, usability, and user acceptance.
• Packaging Design Regulations and Compliance: This unit covers the regulatory landscape for packaging design, including compliance with industry standards, safety regulations, and labeling requirements.
• Branding and Packaging Design: This unit explores the role of packaging design in branding and marketing. Participants will learn how to create packaging that aligns with the brand identity, communicates the brand message, and appeals to the

CareerPath

In this Professional Certificate course, you will learn essential skills in packaging design and customer journey mapping, two in-demand areas of expertise. By exploring the data presented in our 3D pie chart, you can observe the growing demand for these roles in the UK market. Roles like Packaging Designer and Graphic Designer with packaging specialization have seen increased demand due to the surge in e-commerce and the need for unique, sustainable packaging solutions. With the rise of customer-centric approaches, professionals with expertise in Customer Journey Mapping are highly sought after to optimize user experiences and enhance brand loyalty. Packaging Engineers and Product Designers with a packaging focus are also vital to this growing industry, as their expertise contributes to the development of innovative and efficient packaging solutions. By pursuing a Professional Certificate in Packaging Design and Customer Journey Mapping, you will be well-prepared to contribute to this thriving field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN PACKAGING DESIGN AND CUSTOMER JOURNEY MAPPING

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London School of International Business (LSIB)

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05 May 2025

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