Global Certificate in Facebook Ads: Lead Qualification

Name: Global Certificate in Facebook Ads: Lead Qualification
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The Global Certificate in Facebook Ads: Lead Qualification course is a powerful program designed to enhance your digital marketing skills, with a particular focus on Facebook Ads. This course is crucial in today's tech-driven world, where businesses are increasingly leveraging social media for lead generation and qualification.

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AboutThisCourse

With the escalating demand for digital advertising expertise, this course equips learners with essential skills to create and manage effective Facebook Ad campaigns. It provides in-depth knowledge on how to identify, engage, and nurture leads, thereby driving sales and revenue. The course is packed with practical exercises, real-world examples, and interactive quizzes to ensure a comprehensive understanding of the subject matter. By the end of this course, learners will be able to design and implement impactful Facebook Ad strategies, making them valuable assets in any modern marketing team. This certification is a testament to your commitment to professional development and a powerful tool for career advancement in the digital marketing industry.

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CourseDetails

• Facebook Ads Manager Basics: Creating Ad Accounts, Understanding Ad Objectives, Navigating Ads Manager Interface
• Identifying Target Audience: Demographics, Interests, Behaviors, Custom Audiences, Lookalike Audiences
• Creating Engaging Facebook Ads: Ad Format Selection, Copywriting, Visual Elements, Call-to-Action
• Facebook Lead Ads: Setting Up, Custom Questions, Form Optimization, Collecting and Managing Leads
• Lead Qualification and Scoring: Determining Qualification Criteria, Scoring System, Automation Tools
• Tracking and Analyzing Facebook Ad Performance: Utilizing Metrics, Conversion Tracking, Attribution Models
• A/B Testing for Facebook Ads: Hypothesis Generation, Test Structure, Evaluating Results
• Facebook Ads Best Practices: Compliance, Audience Segmentation, Ad Fatigue, Cross-Device Optimization

CareerPath

In the UK, businesses are increasingly leveraging Facebook ads to generate leads and drive conversions. This growing demand for Facebook ads expertise has opened up various job opportunities in the field of lead qualification. According to our research, the following roles are most relevant to the Facebook ads lead qualification landscape: 1. **Digital Marketing Specialist**: These professionals manage an organization's overall digital marketing efforts, with a growing focus on Facebook ads. The average UK salary for this role ranges from £25,000 to £40,000. 2. **PPC Specialist**: PPC Specialists manage an organization's pay-per-click advertising campaigns, which often include Facebook ads. In the UK, the average salary ranges from £25,000 to £45,000. 3. **Facebook Ads Expert**: Facebook Ads Experts are specialized professionals with an in-depth understanding of Facebook's ad platform. These experts design, implement, and optimize ad campaigns for businesses. The average salary in the UK ranges from £30,000 to £55,000. 4. **Social Media Manager**: Social Media Managers oversee an organization's presence on various social media platforms, including Facebook. Their responsibilities may include managing ad campaigns and collaborating with Facebook Ads Experts. In the UK, the average salary ranges from £25,000 to £45,000. Our Google Charts 3D pie chart offers a visual representation of these roles and their market relevance in the UK, demonstrating the diverse career paths available to individuals with Facebook ads expertise. As businesses continue to invest in digital marketing and Facebook ads, the demand for professionals with these skills is expected to grow.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN FACEBOOK ADS: LEAD QUALIFICATION

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London School of International Business (LSIB)

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05 May 2025

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