Certificate in Google Ads & Analytics

Name: Certificate in Google Ads & Analytics
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The Certificate in Google Ads & Analytics is a comprehensive course designed to provide learners with essential skills in digital marketing. This certification program focuses on Google Ads and Analytics, two critical tools used by businesses to reach their target audience and analyze marketing outcomes.

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AboutThisCourse

By completing this course, learners will gain a deep understanding of how to create, manage, and optimize Google Ads campaigns, as well as how to use Google Analytics to measure and report on website traffic and user behavior. In today's digital age, the demand for professionals with expertise in Google Ads and Analytics is high. By earning this certification, learners can demonstrate their proficiency in these tools and increase their employability in various industries. This course equips learners with the skills needed to advance their careers, such as data analysis, digital marketing strategy, and campaign optimization. By the end of the course, learners will have the confidence and expertise to help businesses drive traffic, generate leads, and increase revenue through effective digital marketing campaigns.

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CourseDetails

• Introduction to Google Ads & Analytics
• Setting up Google Ads Account
• Keyword Research and Selection for Google Ads
• Creating and Managing Google Ads Campaigns
• Google Ads Bidding Strategies
• Google Analytics Introduction and Setup
• Understanding Google Analytics Metrics and Dimensions
• Google Analytics Goal Tracking and Conversion Analysis
• Google Analytics Audience Segmentation and Remarketing
• Google Ads and Analytics Integration and Reporting

CareerPath

In the UK, the demand for digital marketing professionals with Google Ads and Analytics skills continues to grow. This 3D pie chart highlights the most in-demand roles and their respective market shares: 1. **Certified Google Ads Specialist**: With a 40% share, these professionals are responsible for creating, managing, and optimizing advertising campaigns across Google's platforms. 2. **Certified Google Analytics Specialist**: Holding a 35% share, these experts analyze website data, generate reports, and provide insights to improve marketing strategies. 3. **Digital Marketing Analyst**: Representing 15% of the market, these analysts gather and interpret data from various digital channels to optimize marketing campaigns. 4. **SEO Specialist**: With a 10% share, SEO specialists focus on improving website rankings on search engines through keyword research and on-page/off-page optimization. These roles showcase the diverse opportunities available for those with Google Ads & Analytics skills in the UK's thriving digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN GOOGLE ADS & ANALYTICS

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London School of International Business (LSIB)

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05 May 2025

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