Professional Certificate in Edge Marketing: Data-Driven Growth

Name: Professional Certificate in Edge Marketing: Data-Driven Growth
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The Professional Certificate in Edge Marketing: Data-Driven Growth is a comprehensive course that empowers learners with essential skills for career advancement in today's data-driven marketing landscape. This program focuses on edge marketing strategies that enable businesses to stay ahead of the competition by leveraging data analytics and customer insights to drive growth.

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AboutThisCourse

In this era of rapidly evolving technology and consumer behavior, the demand for marketing professionals with data analysis skills has never been higher. By enrolling in this course, learners will gain a deep understanding of data-driven marketing principles, customer segmentation, targeting, positioning, and marketing analytics tools. Upon completion, learners will be equipped with the skills to develop and implement data-driven marketing strategies, analyze customer data to inform marketing decisions, and measure the effectiveness of marketing campaigns. These skills are highly valued by employers and will open up exciting career opportunities in marketing, advertising, and digital media.

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CourseDetails

• Unit 1: Introduction to Edge Marketing
• Unit 2: Data Analysis for Edge Marketing
• Unit 3: Customer Segmentation and Targeting
• Unit 4: Personalization in Edge Marketing
• Unit 5: Real-time Marketing Analytics
• Unit 6: Location-based Marketing Techniques
• Unit 7: Mobile Marketing and Edge Strategies
• Unit 8: Social Media Listening and Engagement
• Unit 9: Data Privacy and Security in Edge Marketing
• Unit 10: Building an Edge Marketing Strategy

CareerPath

The Professional Certificate in Edge Marketing: Data-Driven Growth program prepares learners for exciting careers in the rapidly-growing digital marketing landscape in the United Kingdom. Here's a closer look at the top roles in this field and their respective job market trends, presented in a visually engaging 3D pie chart. 1. Digital Marketing Manager: With a 25% share of the job market, digital marketing managers lead cross-functional teams responsible for planning, executing, and optimising digital marketing strategies. 2. Content Marketing Specialist: Content marketing specialists (20%) create engaging, informative, and data-driven content to attract and retain a target audience, driving profitable customer action. 3. SEO Specialist: SEO specialists (18%) optimise websites and content for search engines, ensuring maximum visibility, traffic, and conversions for businesses. 4. Social Media Manager: Social media managers (15%) manage and grow a company's social media presence, engaging with customers, and building brand awareness. 5. Email Marketing Specialist: Email marketing specialists (12%) develop and manage email campaigns, nurturing leads, and driving conversions through personalised and targeted messaging. 6. Marketing Analyst: Marketing analysts (10%) analyse market trends, consumer preferences, and campaign performance, providing valuable insights to inform data-driven marketing strategies. As the digital marketing landscape evolves, roles within this field require professionals with up-to-date skills and knowledge. This program covers essential topics such as data analytics, search engine optimisation, social media marketing, and content strategy, ensuring learners are well-equipped for success in the UK job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN EDGE MARKETING: DATA-DRIVEN GROWTH

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London School of International Business (LSIB)

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05 May 2025

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