Executive Development Programme in Developing a Marketing Plan

Name: Executive Development Programme in Developing a Marketing Plan
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The Executive Development Programme in Developing a Marketing Plan is a certificate course designed to empower professionals with the skills necessary to create effective marketing strategies. In today's fast-paced business environment, the ability to understand and analyze market trends, customer needs, and competitive landscapes is crucial for career advancement.

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AboutThisCourse

This course is in high demand across various industries, as organizations recognize the importance of data-driven marketing plans to drive growth and increase revenue. Learners will gain essential skills in market research, segmentation, targeting, positioning, and branding, as well as develop an understanding of the latest marketing trends and technologies. By completing this course, learners will be equipped with the tools and knowledge necessary to lead successful marketing initiatives, making them valuable assets in any organization. This course offers a unique opportunity for professionals to enhance their marketing skills and advance their careers in a rapidly changing business landscape.

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CourseDetails

• Developing a Marketing Plan: An Overview
• Market Research: Understanding Your Target Audience and Market
• Competitive Analysis: Identifying and Analyzing Your Competitors
• SWOT Analysis: Evaluating Strengths, Weaknesses, Opportunities, and Threats
• Marketing Objectives: Setting Clear and Measurable Goals
• Marketing Strategies: Choosing the Right Approach for Your Business
• Marketing Tactics: Implementing Your Marketing Plan
• Budgeting and Resource Allocation: Maximizing Your Marketing Investment
• Measurement and Evaluation: Tracking Your Marketing Success

CareerPath

In the UK marketing industry, marketing managers hold the most significant share of job opportunities, making up 35% of the market. This role requires strong leadership, strategic planning, and a deep understanding of marketing principles. With the increasing digitization of marketing, marketing analysts come in second, accounting for 25% of the job market. Their primary responsibilities include analyzing market trends, consumer preferences, and competitor strategies to optimize marketing campaigns. Digital marketing specialists and SEO specialists follow closely behind, accounting for 20% and 10% of the job market, respectively. Digital marketing specialists focus on creating and implementing digital marketing strategies, while SEO specialists are responsible for improving websites' search engine rankings and visibility. Content marketing specialists make up the remaining 10% of the market. They specialize in developing, managing, and measuring content marketing strategies to engage and retain customers. These statistics highlight the growing demand for marketing professionals in the UK, with various roles offering diverse opportunities and salary ranges. To thrive in this competitive field, it is crucial to acquire relevant skills and stay up-to-date with industry trends. This is where the Executive Development Programme in Developing a Marketing Plan can help. By offering comprehensive training and real-world insights, this program prepares professionals for successful marketing careers.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN DEVELOPING A MARKETING PLAN

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London School of International Business (LSIB)

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05 May 2025

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