Global Certificate in Marketing ROI & Product Development

• Marketing ROI Fundamentals: Understanding the basics of Marketing ROI, its importance, and how to measure it. • Product Development Process: An overview of product development, from ideation to launch. • Market Research Techniques: Identifying and utilizing various market research methods to inform product development and marketing strategies. • Financial Analysis for Marketing ROI: Analyzing financial data to calculate Marketing ROI. • Product Life Cycle Management: Managing the product life cycle to maximize Marketing ROI. • Marketing Mix and ROI: The relationship between the marketing mix (product, price, place, promotion) and Marketing ROI. • Digital Marketing ROI: Measuring and optimizing ROI in digital marketing campaigns. • Data-Driven Decision Making: Using data to inform marketing and product development strategies. • Performance Metrics and KPIs: Identifying and tracking key performance indicators to measure Marketing ROI.