Global Certificate in Google Ads & International Business
-- ViewingNowThe Global Certificate in Google Ads & International Business is a crucial course for learners seeking to excel in digital marketing and global business. This certificate combines two high-demand areas, equipping learners with essential skills to succeed in today's international business landscape.
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โข Google Ads Fundamentals: Understanding the basics of Google Ads, account structure, keyword match types, ad rank, quality score, and campaign settings.
โข Search Advertising: Creating and optimizing text-based search ads, using ad extensions, keyword research and selection, and bid management strategies.
โข Display Advertising: Designing and implementing visual display ads, using audience targeting, placement targeting, and contextual targeting.
โข Video Advertising: Creating and optimizing video ads on YouTube, using audience targeting, video ad formats, and measurement.
โข Shopping Advertising: Setting up and managing Google Shopping campaigns, product feed optimization, and bid management.
โข Analytics for Google Ads: Using Google Analytics to measure and analyze the performance of Google Ads campaigns, understanding key metrics, and using data to inform optimization efforts.
โข International Business Fundamentals: Understanding the basics of international business, including cultural differences, legal and regulatory considerations, and currency and exchange rate risks.
โข Global Market Entry Strategies: Developing and implementing strategies for entering new international markets, including market research, market selection, and market entry modes.
โข International Trade Law: Understanding the legal framework governing international trade, including trade agreements, tariffs, and import/export regulations.
โข Global Marketing Strategies: Developing and implementing global marketing strategies, including adapting to local cultures, languages, and regulations, and using digital marketing channels to reach international audiences.
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