Executive Development Programme Media Planning: Data-Driven Decisions

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The Executive Development Programme in Media Planning: Data-Driven Decisions is a certificate course designed to empower professionals with essential skills for strategic media planning. In today's data-driven world, media planners are required to make informed decisions based on consumer insights and market trends.

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This course bridges the gap between data analysis and media planning, emphasizing the importance of data-driven decision-making in the media industry. With an increasing demand for data-savvy media planners, this programme equips learners with the skills to interpret data, identify key insights, and develop effective media strategies. Learners will gain hands-on experience with industry-leading tools and platforms, enabling them to optimize media campaigns and maximize ROI. By completing this course, professionals will be well-positioned to advance their careers in media planning, advertising, and marketing, ultimately driving business growth and success.

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โ€ข Unit 1: Introduction to Executive Development Programme & Media Planning
โ€ข Unit 2: Understanding Data-Driven Decisions & Their Importance
โ€ข Unit 3: Data Analysis for Media Planning
โ€ข Unit 4: Audience Segmentation & Targeting
โ€ข Unit 5: Media Channels: Digital & Traditional
โ€ข Unit 6: Performance Metrics & KPIs
โ€ข Unit 7: Budgeting & Optimization Strategies
โ€ข Unit 8: Case Studies: Data-Driven Media Planning Successes
โ€ข Unit 9: Emerging Trends in Data-Driven Media Planning
โ€ข Unit 10: Best Practices for Data-Driven Decision Making in Media Planning

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
EXECUTIVE DEVELOPMENT PROGRAMME MEDIA PLANNING: DATA-DRIVEN DECISIONS
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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