Executive Development Programme in Smarter Media Dealmaking
-- ViewingNowThe Executive Development Programme in Smarter Media Dealmaking is a certificate course designed to empower professionals with the necessary skills to navigate the complex world of media deal-making. This program emphasizes the importance of strategic decision-making, financial analysis, and negotiation techniques in today's rapidly changing media landscape.
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ร propos de ce cours
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2 mois pour terminer
ร 2-3 heures par semaine
Commencez ร tout moment
Aucune pรฉriode d'attente
Dรฉtails du cours
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Media Landscape & Trends: Understanding the current media landscape, including traditional and digital channels, and identifying emerging trends in media consumption and technology.
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Data-Driven Decision Making: Leveraging data analytics to inform media dealmaking strategies, including audience targeting, campaign measurement, and ROI optimization.
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Programmatic Advertising: Exploring the benefits and challenges of programmatic advertising, including real-time bidding, automated ad buying, and audience segmentation.
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Media Partnerships & Alliances: Developing and managing strategic partnerships and alliances with media companies, publishers, and technology platforms to drive business growth.
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Negotiations & Contracts: Mastering the art of negotiation and contract management, including pricing models, performance metrics, and risk management strategies.
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Cross-Functional Collaboration: Working effectively with cross-functional teams, including marketing, finance, legal, and technology, to align media dealmaking strategies with overall business objectives.
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Ethics & Compliance: Navigating the ethical and legal considerations of media dealmaking, including data privacy, ad fraud, and brand safety.
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Emerging Technologies: Exploring the potential impact of emerging technologies, such as virtual reality, augmented reality, and artificial intelligence, on media dealmaking strategies.
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Case Studies & Best Practices: Analyzing real-world case studies and best practices in smart media dealmaking, including successes and failures, to inform future strategies.
Parcours professionnel
Exigences d'admission
- Comprรฉhension de base de la matiรจre
- Maรฎtrise de la langue anglaise
- Accรจs ร l'ordinateur et ร Internet
- Compรฉtences informatiques de base
- Dรฉvouement pour terminer le cours
Aucune qualification formelle prรฉalable requise. Cours conรงu pour l'accessibilitรฉ.
Statut du cours
Ce cours fournit des connaissances et des compรฉtences pratiques pour le dรฉveloppement professionnel. Il est :
- Non accrรฉditรฉ par un organisme reconnu
- Non rรฉglementรฉ par une institution autorisรฉe
- Complรฉmentaire aux qualifications formelles
Vous recevrez un certificat de rรฉussite en terminant avec succรจs le cours.
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Frais de cours
- 3-4 heures par semaine
- Livraison anticipรฉe du certificat
- Inscription ouverte - commencez quand vous voulez
- 2-3 heures par semaine
- Livraison rรฉguliรจre du certificat
- Inscription ouverte - commencez quand vous voulez
- Accรจs complet au cours
- Certificat numรฉrique
- Supports de cours
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