Executive Development Programme in Smarter Media Dealmaking

Name: Executive Development Programme in Smarter Media Dealmaking
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The Executive Development Programme in Smarter Media Dealmaking is a certificate course designed to empower professionals with the necessary skills to navigate the complex world of media deal-making. This program emphasizes the importance of strategic decision-making, financial analysis, and negotiation techniques in today's rapidly changing media landscape.

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AboutThisCourse

In an industry where mergers, acquisitions, and partnerships are increasingly common, this course meets the growing demand for experts who can structure and close smarter media deals. Learners will gain critical insights into the media and entertainment industry, enabling them to make informed decisions, create value, and drive growth for their organizations. By the end of this course, learners will be equipped with essential skills for career advancement, including data-driven deal evaluation, cross-functional collaboration, and effective communication. By mastering these competencies, professionals can position themselves as leaders in the media deal-making space and contribute to their organization's success in an ever-evolving industry.

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CourseDetails

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Media Landscape & Trends: Understanding the current media landscape, including traditional and digital channels, and identifying emerging trends in media consumption and technology.
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Data-Driven Decision Making: Leveraging data analytics to inform media dealmaking strategies, including audience targeting, campaign measurement, and ROI optimization.
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Programmatic Advertising: Exploring the benefits and challenges of programmatic advertising, including real-time bidding, automated ad buying, and audience segmentation.
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Media Partnerships & Alliances: Developing and managing strategic partnerships and alliances with media companies, publishers, and technology platforms to drive business growth.
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Negotiations & Contracts: Mastering the art of negotiation and contract management, including pricing models, performance metrics, and risk management strategies.
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Cross-Functional Collaboration: Working effectively with cross-functional teams, including marketing, finance, legal, and technology, to align media dealmaking strategies with overall business objectives.
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Ethics & Compliance: Navigating the ethical and legal considerations of media dealmaking, including data privacy, ad fraud, and brand safety.
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Emerging Technologies: Exploring the potential impact of emerging technologies, such as virtual reality, augmented reality, and artificial intelligence, on media dealmaking strategies.
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Case Studies & Best Practices: Analyzing real-world case studies and best practices in smart media dealmaking, including successes and failures, to inform future strategies.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SMARTER MEDIA DEALMAKING

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London School of International Business (LSIB)

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05 May 2025

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