Professional Certificate in Email Deliverability Tactics
-- ViewingNowThe Professional Certificate in Email Deliverability Tactics is a comprehensive course designed to equip learners with the essential skills required to excel in email marketing and deliverability. This certificate program focuses on the importance of email deliverability tactics, teaching learners how to maximize the effectiveness of their email marketing campaigns by ensuring emails reach the intended recipients.
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โข Email Deliverability Fundamentals: Understanding the basics of email deliverability, including the definition, importance, and factors affecting successful email delivery.
โข Email Infrastructure and Reputation Management: Learning the role of email infrastructure in deliverability and strategies to manage sender reputation.
โข Email Authentication Methods: Exploring email authentication protocols such as SPF, DKIM, and DMARC to enhance email deliverability.
โข List Hygiene and Segmentation: Implementing best practices for email list management, subscriber engagement, and segmentation to improve email deliverability.
โข Content Best Practices for Deliverability: Designing and formatting emails that adhere to content best practices, reducing the likelihood of spam filtering.
โข Email Deliverability Metrics and Analytics: Monitoring and analyzing key email deliverability metrics to optimize email campaigns and troubleshoot delivery issues.
โข Managing Bounced and Blocked Emails: Identifying bounced and blocked emails, understanding their causes, and implementing strategies to minimize their impact on email deliverability.
โข Avoiding Spam Traps and Blacklists: Recognizing spam traps and blacklists, understanding their consequences, and adopting tactics to prevent falling victim to them.
โข Legal and Compliance Considerations: Complying with relevant email laws and regulations, such as CAN-SPAM, GDPR, and CASL, to ensure email deliverability and avoid penalties.
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