Professional Certificate in Email Deliverability Tactics

Name: Professional Certificate in Email Deliverability Tactics
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The Professional Certificate in Email Deliverability Tactics is a comprehensive course designed to equip learners with the essential skills required to excel in email marketing and deliverability. This certificate program focuses on the importance of email deliverability tactics, teaching learners how to maximize the effectiveness of their email marketing campaigns by ensuring emails reach the intended recipients.

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AboutThisCourse

In today's digital age, email marketing is a critical component of any successful marketing strategy. With an estimated 347 billion daily emails sent in 2022, ensuring your emails reach their intended recipients is more important than ever. This course covers best practices for email deliverability, including list management, authentication, and analytics, among other topics. By completing this course, learners will be well-equipped to advance their careers in email marketing and deliverability. They will have a deep understanding of the industry demand for email deliverability tactics and the essential skills required to succeed in this field. Enroll today and take the first step towards a successful career in email marketing and deliverability!

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CourseDetails

• Email Deliverability Fundamentals: Understanding the basics of email deliverability, including the definition, importance, and factors affecting successful email delivery.
• Email Infrastructure and Reputation Management: Learning the role of email infrastructure in deliverability and strategies to manage sender reputation.
• Email Authentication Methods: Exploring email authentication protocols such as SPF, DKIM, and DMARC to enhance email deliverability.
• List Hygiene and Segmentation: Implementing best practices for email list management, subscriber engagement, and segmentation to improve email deliverability.
• Content Best Practices for Deliverability: Designing and formatting emails that adhere to content best practices, reducing the likelihood of spam filtering.
• Email Deliverability Metrics and Analytics: Monitoring and analyzing key email deliverability metrics to optimize email campaigns and troubleshoot delivery issues.
• Managing Bounced and Blocked Emails: Identifying bounced and blocked emails, understanding their causes, and implementing strategies to minimize their impact on email deliverability.
• Avoiding Spam Traps and Blacklists: Recognizing spam traps and blacklists, understanding their consequences, and adopting tactics to prevent falling victim to them.
• Legal and Compliance Considerations: Complying with relevant email laws and regulations, such as CAN-SPAM, GDPR, and CASL, to ensure email deliverability and avoid penalties.

CareerPath

In the UK, the demand for email deliverability experts is on the rise. This growth is driven by the increasing importance of email marketing in reaching customers and maintaining brand loyalty. To address this demand, the Professional Certificate in Email Deliverability Tactics program offers two primary roles: Email Deliverability Specialist and Deliverability Analyst. A less common, but still relevant role is the Deliverability Consultant. In the following sections, we present an engaging overview of these roles, their salary ranges, and skillset expectations. Email Deliverability Specialist (60%): * Median salary: £32,000 - £45,000 per year * Key responsibilities: Email deliverability optimization, monitoring email campaigns, and implementing strategies to ensure high inbox placement rates Deliverability Analyst (30%): * Median salary: £28,000 - £38,000 per year * Key responsibilities: Analyzing email deliverability data, identifying trends, and providing recommendations to enhance inbox placement Deliverability Consultant (10%): * Median salary: £40,000 - £60,000 per year * Key responsibilities: Providing expert advice to businesses on email deliverability and implementing tailored solutions to improve their email marketing strategies

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN EMAIL DELIVERABILITY TACTICS

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London School of International Business (LSIB)

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05 May 2025

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