Executive Development Programme in Ad Tech & Business Strategy
-- ViewingNowThe Executive Development Programme in Ad Tech & Business Strategy is a certificate course designed to empower professionals with the necessary skills to thrive in today's dynamic advertising technology landscape. This program bridges the gap between business strategy and Ad Tech, addressing the growing industry demand for experts who can navigate the complexities of digital advertising and monetization strategies.
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โข Ad Tech Fundamentals: Understanding the ad tech landscape, programmatic advertising, and key players in the industry.
โข Data Analytics: Leveraging data for audience targeting, campaign optimization, and performance measurement.
โข Cross-Channel Marketing Strategy: Integrating advertising efforts across various platforms and devices for a cohesive user experience.
โข Marketing Attribution: Tracking and analyzing the customer journey to optimize marketing spend.
โข Ad Tech Innovations: Exploring emerging trends, technologies, and best practices in ad tech.
โข Privacy & Compliance: Navigating data privacy regulations, GDPR, and CCPA, and maintaining compliance in ad tech.
โข Digital Transformation: Leading organizational change and digital transformation through ad tech adoption.
โข Monetization Models: Maximizing revenue through effective ad monetization strategies and partnerships.
โข Negotiating Ad Tech Contracts: Understanding key terms and negotiating contracts with ad tech vendors.
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