Executive Development Programme in Ad Tech & Business Strategy

Name: Executive Development Programme in Ad Tech & Business Strategy
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The Executive Development Programme in Ad Tech & Business Strategy is a certificate course designed to empower professionals with the necessary skills to thrive in today's dynamic advertising technology landscape. This program bridges the gap between business strategy and Ad Tech, addressing the growing industry demand for experts who can navigate the complexities of digital advertising and monetization strategies.

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AboutThisCourse

By enrolling in this course, learners gain essential skills in data-driven marketing, programmatic advertising, and ad operations. They will also master critical thinking, problem-solving, and leadership abilities, equipping them to drive growth and innovation within their organizations. The program's combination of theoretical knowledge and practical application makes it an ideal choice for marketing professionals, advertising agency executives, and digital publishers seeking career advancement in the Ad Tech industry.

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CourseDetails

• Ad Tech Fundamentals: Understanding the ad tech landscape, programmatic advertising, and key players in the industry.
• Data Analytics: Leveraging data for audience targeting, campaign optimization, and performance measurement.
• Cross-Channel Marketing Strategy: Integrating advertising efforts across various platforms and devices for a cohesive user experience.
• Marketing Attribution: Tracking and analyzing the customer journey to optimize marketing spend.
• Ad Tech Innovations: Exploring emerging trends, technologies, and best practices in ad tech.
• Privacy & Compliance: Navigating data privacy regulations, GDPR, and CCPA, and maintaining compliance in ad tech.
• Digital Transformation: Leading organizational change and digital transformation through ad tech adoption.
• Monetization Models: Maximizing revenue through effective ad monetization strategies and partnerships.
• Negotiating Ad Tech Contracts: Understanding key terms and negotiating contracts with ad tech vendors.

CareerPath

The **Executive Development Programme in Ad Tech & Business Strategy** is an exclusive course that prepares professionals for a range of high-demand roles in today's ever-evolving digital landscape. Our programme covers the essential skills and knowledge required for success in the Ad Tech and Business Strategy sectors. Let's take a closer look at the job market trends and skill demand for these roles in the UK through a 3D pie chart. The chart showcases the following roles and their respective representation in the industry: 1. Ad Tech Specialist (25%) 2. Business Strategist (30%) 3. Data Analyst (20%) 4. Marketing Analytics Manager (15%) 5. Sales Director (10%) This 3D visualization highlights the importance of each role and their impact on the industry, emphasizing the need for well-rounded professionals with a deep understanding of both Ad Tech and Business Strategy. The transparent background and lack of added background colour ensure that the focus remains on the data, while the responsive design guarantees equal readability on all screen sizes. In this competitive and fast-paced environment, our Executive Development Programme is tailored to equip you with the necessary skills to excel in your chosen career path, whether it be Ad Tech, Business Strategy, or a combination of the two.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD TECH & BUSINESS STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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