Professional Certificate in Targeting for Digital Advertising
-- ViewingNowThe Professional Certificate in Targeting for Digital Advertising is a comprehensive course that equips learners with essential skills for successful digital advertising campaigns. This program emphasizes the importance of targeting in digital advertising, focusing on strategies that increase engagement, improve conversion rates, and reduce customer acquisition costs.
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โข Understanding Digital Advertising
โข Importance of Targeting in Digital Advertising
โข Types of Targeting: Demographic, Geographic, Psychographic, and Behavioral
โข Data Analysis for Targeting
โข Audience Segmentation and Personas
โข Platforms for Digital Advertising: Google Ads, Facebook Ads, LinkedIn Ads, and Programmatic Advertising
โข Creating Effective Ad Content
โข Measuring and Optimizing Ad Performance
โข Ethical Considerations in Targeted Advertising
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