Professional Certificate in Targeting for Digital Advertising

Name: Professional Certificate in Targeting for Digital Advertising
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The Professional Certificate in Targeting for Digital Advertising is a comprehensive course that equips learners with essential skills for successful digital advertising campaigns. This program emphasizes the importance of targeting in digital advertising, focusing on strategies that increase engagement, improve conversion rates, and reduce customer acquisition costs.

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AboutThisCourse

In today's digital age, businesses increasingly rely on data-driven marketing to reach their target audiences. This course is designed to meet the growing industry demand for professionals who can effectively leverage data to inform targeting decisions. Learners will gain hands-on experience with industry-leading tools and platforms, preparing them for career advancement in digital advertising. Throughout the course, learners will develop a deep understanding of audience segmentation, behavioral targeting, and programmatic advertising. They will also learn how to measure and analyze the effectiveness of their targeting strategies, enabling them to continuously improve their digital advertising campaigns. By the end of the course, learners will have a robust portfolio of work to showcase their skills to potential employers, along with a professional certificate to validate their expertise in targeting for digital advertising.

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CourseDetails

• Understanding Digital Advertising
• Importance of Targeting in Digital Advertising
• Types of Targeting: Demographic, Geographic, Psychographic, and Behavioral
• Data Analysis for Targeting
• Audience Segmentation and Personas
• Platforms for Digital Advertising: Google Ads, Facebook Ads, LinkedIn Ads, and Programmatic Advertising
• Creating Effective Ad Content
• Measuring and Optimizing Ad Performance
• Ethical Considerations in Targeted Advertising

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
NotRegulatedAuthorized
ComplementaryFormalQualifications

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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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FullCourseAccess
DigitalCertificate
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EarnCareerCertificate

PROFESSIONAL CERTIFICATE IN TARGETING FOR DIGITAL ADVERTISING

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London School of International Business (LSIB)

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05 May 2025

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