Certificate in Google+ & Social Media Strategy
-- ViewingNowThe Certificate in Google+ & Social Media Strategy is a comprehensive course designed to enhance your digital marketing skills. This program focuses on Google+, a powerful social media platform, and provides insights into creating effective social media strategies.
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Here are the essential units for a Certificate in Google+ & Social Media Strategy:
• Understanding Social Media Strategy: This unit covers the fundamentals of social media strategy, including how to set goals, identify target audiences, and choose the right social media channels.
• Google+ Basics: This unit provides an overview of Google+, including how to create a profile, connect with others, and use Google+ communities.
• Google+ for Business: This unit focuses on how businesses can use Google+, including how to create a business page, optimize content for search, and use Google+ for customer engagement.
• Social Media Analytics: This unit covers the basics of social media analytics, including how to track engagement, measure ROI, and analyze campaign performance.
• Social Media Advertising: This unit explores the different types of social media advertising, including paid social media ads, sponsored content, and influencer marketing.
• Content Marketing for Social Media: This unit covers the basics of content marketing for social media, including how to create a content strategy, develop engaging content, and measure content performance.
• Social Media Crisis Management: This unit explores how to handle social media crises, including how to respond to negative feedback, protect your brand reputation, and prevent future crises.
• Social Media Ethics: This unit covers the ethical considerations of social media, including privacy concerns, disclosure requirements, and best practices for avoiding social media faux pas.
• Advanced Google+ Strategies: This unit delves into advanced Google+ strategies, including how to use Google+ Hangouts, create and manage Google+ Collections, and optimize Google+ posts for search.
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