Executive Development Programme in Mobile Ad Tech for E-commerce
-- ViewingNowThe Executive Development Programme in Mobile Ad Tech for E-commerce is a certificate course designed to provide learners with critical skills in the rapidly evolving mobile ad tech industry. With mobile devices driving an increasing share of e-commerce transactions, there is a growing demand for professionals who can help businesses optimize their mobile ad strategies.
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⢠Mobile Ad Tech Fundamentals: Understanding the mobile advertising technology landscape, including ad networks, demand-side platforms, supply-side platforms, and ad exchanges.
⢠Programmatic Advertising: Exploring the world of programmatic ad buying and real-time bidding, including the benefits and challenges for e-commerce businesses.
⢠Mobile Ad Formats: Examining various mobile ad formats such as banner ads, interstitial ads, native ads, video ads, and playable ads.
⢠Mobile Ad Targeting: Delving into audience segmentation, behavioral targeting, contextual targeting, and cross-device targeting strategies for effective mobile ad campaigns.
⢠Mobile Ad Attribution: Understanding the principles of ad attribution and its importance in measuring the effectiveness of mobile ad campaigns.
⢠Data Analytics in Mobile Ad Tech: Learning how to leverage data analytics tools to optimize mobile ad campaigns and improve ROI.
⢠Mobile Ad Fraud: Recognizing and combating mobile ad fraud, including methods such as bot traffic, click spam, and click injection.
⢠Privacy and Compliance: Complying with privacy regulations such as GDPR and CCPA, and understanding their impact on mobile ad tech for e-commerce.
Bonus Unit:
⢠Emerging Trends in Mobile Ad Tech: Exploring the latest trends in mobile ad tech, such as augmented reality ads, chatbot ads, and shoppable ads.
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