Executive Development Programme in Mobile Ad Tech for E-commerce

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The Executive Development Programme in Mobile Ad Tech for E-commerce is a certificate course designed to provide learners with critical skills in the rapidly evolving mobile ad tech industry. With mobile devices driving an increasing share of e-commerce transactions, there is a growing demand for professionals who can help businesses optimize their mobile ad strategies.

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AboutThisCourse

This course covers key topics such as mobile ad formats, programmatic advertising, user targeting and segmentation, and mobile ad analytics. Learners will gain hands-on experience with popular ad tech platforms and tools, and will have the opportunity to work on real-world projects to build their portfolios. By completing this course, learners will be well-positioned to advance their careers in e-commerce, mobile advertising, and digital marketing. They will have the skills and knowledge to help businesses drive revenue and growth through effective mobile ad campaigns, making them valuable assets in today's fast-paced digital economy.

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CourseDetails

• Mobile Ad Tech Fundamentals: Understanding the mobile advertising technology landscape, including ad networks, demand-side platforms, supply-side platforms, and ad exchanges.
• Programmatic Advertising: Exploring the world of programmatic ad buying and real-time bidding, including the benefits and challenges for e-commerce businesses.
• Mobile Ad Formats: Examining various mobile ad formats such as banner ads, interstitial ads, native ads, video ads, and playable ads.
• Mobile Ad Targeting: Delving into audience segmentation, behavioral targeting, contextual targeting, and cross-device targeting strategies for effective mobile ad campaigns.
• Mobile Ad Attribution: Understanding the principles of ad attribution and its importance in measuring the effectiveness of mobile ad campaigns.
• Data Analytics in Mobile Ad Tech: Learning how to leverage data analytics tools to optimize mobile ad campaigns and improve ROI.
• Mobile Ad Fraud: Recognizing and combating mobile ad fraud, including methods such as bot traffic, click spam, and click injection.
• Privacy and Compliance: Complying with privacy regulations such as GDPR and CCPA, and understanding their impact on mobile ad tech for e-commerce.

Bonus Unit:
• Emerging Trends in Mobile Ad Tech: Exploring the latest trends in mobile ad tech, such as augmented reality ads, chatbot ads, and shoppable ads.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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EXECUTIVE DEVELOPMENT PROGRAMME IN MOBILE AD TECH FOR E-COMMERCE
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London School of International Business (LSIB)
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05 May 2025
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