Global Certificate in Pricing & Market Research for Fashion
-- ViewingNowThe Global Certificate in Pricing & Market Research for Fashion is a comprehensive course designed to equip learners with essential skills in pricing and market research specific to the fashion industry. This course highlights the importance of strategic pricing and market research in making informed business decisions, thereby increasing profitability and market share.
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⢠Fundamentals of Pricing in Fashion: Introduction to pricing strategies, understanding cost price, markup, and margin, price points, and pricing psychology.
⢠Market Research Techniques for Fashion: Quantitative and qualitative research methods, data collection and analysis, market segmentation, and targeting.
⢠Consumer Behavior and Trend Analysis: Understanding consumer behavior in the fashion industry, trend forecasting, and its impact on pricing and market research.
⢠Competitive Analysis and Benchmarking: Competitor analysis, benchmarking, and price positioning in the fashion industry.
⢠Pricing Models for Fashion: Value-based pricing, cost-plus pricing, price skimming, penetration pricing, and price discrimination.
⢠Market Segmentation and Positioning: Segmentation, targeting, and positioning strategies in fashion, and their impact on pricing.
⢠Product Life Cycle Management: Understanding the product life cycle and its impact on pricing, and market research strategies.
⢠Pricing Analytics for Fashion: Introduction to pricing analytics, pricing metrics, and pricing optimization techniques.
⢠Global Pricing and Market Research: Cross-cultural consumer behavior, global pricing strategies, and market research in the fashion industry.
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