Global Certificate in Pricing & Market Research for Fashion

Name: Global Certificate in Pricing & Market Research for Fashion
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The Global Certificate in Pricing & Market Research for Fashion is a comprehensive course designed to equip learners with essential skills in pricing and market research specific to the fashion industry. This course highlights the importance of strategic pricing and market research in making informed business decisions, thereby increasing profitability and market share.

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AboutThisCourse

With the ever-evolving fashion industry, there is a growing demand for professionals who understand the nuances of pricing and market research. This course provides learners with the latest tools, techniques, and best practices in pricing and market research, enabling them to stay ahead in this competitive industry. By the end of this course, learners will have gained a deep understanding of the pricing strategies that work best for different fashion products and markets. They will also have learned how to conduct effective market research, analyze consumer behavior, and use data to make informed decisions. These skills are crucial for career advancement in the fashion industry, making this course an excellent investment for aspiring and established fashion professionals alike.

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CourseDetails

• Fundamentals of Pricing in Fashion: Introduction to pricing strategies, understanding cost price, markup, and margin, price points, and pricing psychology.
• Market Research Techniques for Fashion: Quantitative and qualitative research methods, data collection and analysis, market segmentation, and targeting.
• Consumer Behavior and Trend Analysis: Understanding consumer behavior in the fashion industry, trend forecasting, and its impact on pricing and market research.
• Competitive Analysis and Benchmarking: Competitor analysis, benchmarking, and price positioning in the fashion industry.
• Pricing Models for Fashion: Value-based pricing, cost-plus pricing, price skimming, penetration pricing, and price discrimination.
• Market Segmentation and Positioning: Segmentation, targeting, and positioning strategies in fashion, and their impact on pricing.
• Product Life Cycle Management: Understanding the product life cycle and its impact on pricing, and market research strategies.
• Pricing Analytics for Fashion: Introduction to pricing analytics, pricing metrics, and pricing optimization techniques.
• Global Pricing and Market Research: Cross-cultural consumer behavior, global pricing strategies, and market research in the fashion industry.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN PRICING & MARKET RESEARCH FOR FASHION

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London School of International Business (LSIB)

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05 May 2025

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