Executive Development Programme in Brand Portfolio Management: Innovation and Disruption

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The Executive Development Programme in Brand Portfolio Management: Innovation and Disruption is a certificate course designed to equip learners with essential skills for career advancement in a rapidly evolving business landscape. This program emphasizes the importance of brand portfolio management in driving innovation and mitigating disruption, making it highly relevant for professionals in marketing, brand management, and innovation roles.

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In this course, learners will gain a comprehensive understanding of the strategic, financial, and organizational aspects of brand portfolio management. They will explore topics such as brand architecture, innovation pipeline management, and disruptive trends, empowering them to make data-driven decisions that maximize brand value and drive business growth. By completing this program, learners will be better positioned to navigate the challenges of today's dynamic business environment and lead their organizations to success.

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โ€ข Brand Strategy and Portfolio Management
โ€ข Innovation in Brand Management
โ€ข Disruption and its Impact on Brand Portfolios
โ€ข Identifying and Evaluating Growth Opportunities
โ€ข New Product Development and Launch
โ€ข Managing and Measuring Brand Equity
โ€ข Digital Transformation and its Influence on Brand Portfolios
โ€ข Navigating Change and Building Resilient Brands
โ€ข Case Studies and Real-World Brand Management Scenarios
โ€ข Leading and Implementing Brand Portfolio Management Initiatives

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND PORTFOLIO MANAGEMENT: INNOVATION AND DISRUPTION
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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