Global Certificate in AdWords & Performance Marketing
-- ViewingNowThe Global Certificate in AdWords & Performance Marketing is a comprehensive course designed to provide learners with the latest skills in digital advertising. This certificate program focuses on Google AdWords, the most popular advertising platform, and performance marketing, which is essential for businesses to reach their online marketing goals.
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โข Unit 1: AdWords
โข Unit 2: Pay-per-click (PPC) advertising
โข Unit 3: Keyword research and selection
โข Unit 4: AdWords campaign setup and management
โข Unit 5: Ad creation and optimization
โข Unit 6: Landing page optimization
โข Unit 7: AdWords tracking and reporting
โข Unit 8: Performance marketing strategies
โข Unit 9: Targeting and retargeting techniques
โข Unit 10: AdWords budgeting and bid management
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