Global Certificate in AdWords & Performance Marketing
-- ViewingNowThe Global Certificate in AdWords & Performance Marketing is a comprehensive course designed to provide learners with the latest skills in digital advertising. This certificate program focuses on Google AdWords, the most popular advertising platform, and performance marketing, which is essential for businesses to reach their online marketing goals.
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⢠Unit 1: AdWords
⢠Unit 2: Pay-per-click (PPC) advertising
⢠Unit 3: Keyword research and selection
⢠Unit 4: AdWords campaign setup and management
⢠Unit 5: Ad creation and optimization
⢠Unit 6: Landing page optimization
⢠Unit 7: AdWords tracking and reporting
⢠Unit 8: Performance marketing strategies
⢠Unit 9: Targeting and retargeting techniques
⢠Unit 10: AdWords budgeting and bid management
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