Global Certificate in CRM for Global E-commerce
-- ViewingNowThe Global Certificate in CRM for Global E-commerce is a comprehensive course designed to meet the growing industry demand for Customer Relationship Management (CRM) experts in the global e-commerce market. This course emphasizes the importance of CRM in enhancing customer experience, increasing revenue, and improving business performance.
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GBP £ 140
GBP £ 202
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• Global CRM Strategies — Understanding the key principles and best practices for implementing CRM strategies in a global e-commerce context. •
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• Customer Segmentation — Identifying and segmenting customers based on various criteria, such as geography, behavior, and demographics. •
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• Multi-Channel CRM — Managing customer relationships across multiple channels, including email, social media, and mobile. •
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• Data Analytics for CRM — Using data analytics to gain insights into customer behavior and preferences, and to inform CRM strategies. •
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• Cultural Considerations in Global CRM — Understanding the impact of cultural differences on CRM strategies and tactics. •
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• Global CRM Technology — Exploring the latest technologies and tools for managing CRM in a global e-commerce context. •
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• Legal and Ethical Considerations in Global CRM — Understanding the legal and ethical issues surrounding CRM in a global e-commerce context. •
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• CRM Metrics and KPIs — Measuring the success of CRM strategies and tactics using key performance indicators. •
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• Case Studies in Global CRM — Examining real-world examples of successful CRM strategies in global e-commerce. •
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